Article from: Agence France-Presse

READERS of a US parenting magazine are crying foul over the publication's latest cover depicting a woman breastfeeding, with some calling the photo offensive and disgusting.

"I was shocked to see a giant breast on the cover of your magazine," one woman from Kansas wrote in reaction to the picture in Babytalk, a free magazine that caters to young mothers.

"I was offended and it made my husband very uncomfortable when I left the magazine on the coffee table."

Her reaction was among some 5000 letters the magazine received in response to a poll to gauge reader sentiment about Babytalk's August cover photo, which shows a baby nursing.

Several readers said they were "embarrassed" or "offended" by the Babytalk photo and one woman from Nevada said she "immediately turned the magazine face down" when she saw the photo.

"Gross, I am sick of seeing a baby attached to a boob," the mother of a four-month-old said.

Another reader said she was "horrified" when she received the magazine and hoped that her husband hadn't laid eyes on it.

"I had to rip off the cover since I didn't want it laying around the house," she said.

A national television program also ran a segment on the controversy, interviewing several people in New York who expressed disgust over the cover photo.

The picture in Babytalk was aimed at illustrating the controversy surrounding breastfeeding in the United States, where a national survey by the American Dietetic Association found that 57 per cent of those polled are opposed to women breastfeeding in public and 72 per cent think it is inappropriate to show a woman breastfeeding on television programs.

Babytalk executive editor Lisa Moran said though most of those who responded to the poll about the cover photo gave the magazine a thumbs up, she was surprised that some 25 per cent expressed outrage.

"There is a real puritanical streak in America," Moran said.

"You see celebrities practically baring their breasts all the time and no one seems to mind in this sort of sexual context.

"But in this very natural context of feeding your child, a lot of Americans are very uncomfortable with it."

She said the controversy was all the more surprising in light of concerted efforts by the US government and health professionals to encourage women to breastfeed.

"Everyone is saying that breastfeeding is best for baby, but there is so little support for it in public," Moran said.

She said the Babytalk cover photo marked the first time a major parenting magazine in the United States had dared to break the taboo about showing a woman's breast and the outrage it had prompted was not about to discourage editors from doing it again.

"This hasn't scared us off at all," Moran said. "We're thrilled and hopefully this will help women get more support for nursing."